In today’s entertainment industry, the key to getting the word out about your music is to take advantage of the wide range of marketing tools that are available online. Using social media and email campaigns can help to vastly increase your fan base, but the downside is that online marketing comes with inherent security risks that can compromise your personal information and creative content. Here are a few ways that you can keep yourself safe when marketing your music online.
Consider Copyright Protection
One of the most important issues when it comes to staying safe when marketing your music is protecting your content. You don’t want any original images, music or lyrics that you use to promote yourself online to be stolen and reused.
Obtaining a copyright on this content will help to protect against this. To do this, ensure that you register original music with the U.S. Copyright Office. Include a clear copyright notice on your content so you can take action against infringement just in case your music is reused without your permission.
If your band has a specific brand identity (such as a logo), this is something you should also protect. Use the TM or SM symbol to protect this content from being stolen, and registering it with the US Patent and Trademark Office will allow you to use the ® symbol to protect against infringement. It may not seem like much, but it makes a huge difference and gives you the legal high ground.
Have A Secure Internet Connection
Another important step in protecting yourself when marketing your music online is to have a secure internet connection. Since most of your tracks and recordings are stored online and on your computer, they are vulnerable to security threats. If your computer or internet connection falls prey to a virus or malware, all of your hard work could be compromised. You need to make sure you use proper security software to avoid viruses and malware. If your personal information isn’t valuable now, it will be one day.
Since it is crucial for musicians to stay in touch with fans, you will also need to take steps to protect your personal information while online. If you’re at a gig and you want to upload photos or share an update, using a public WiFi network can leave your data unencrypted and allow for unauthorized access to sensitive information such as passwords and even bank details. A Virtual Private Network (VPN) will encrypt your data to keep your information and content safe. If you need to find the right option for you, Secure Thoughts has some great reviews.
Manage Your Website Securely
A functional website is the perfect hub for your band’s online marketing campaign, hosting photos, tour dates, music and more. As all of this content is stored on your site’s server, you will definitely want to keep it safe. Be sure to browse the wide range of website security plugins that are available.
It is also important to ensure that your site is hosted with a reliable company. Conduct thorough research on various hosts before you choosing one for your site. Find out which one is the most trustworthy and be sure to work with them closely. The quality of hosts may change over time as well, so don’t be hesitant to switch companies if you find that you aren’t satisfied.
Double Check Social Media Privacy Settings
Social media is one of the most powerful tools for musicians who want to spread the word about their craft. However, it is a very vulnerable form of online marketing, and networks such as SoundCloud, Facebook, Twitter and Tumblr can be hacked if you’re not careful. To prevent unauthorized individuals from gaining access to your account and spamming your followers with malware, keep a close eye on your privacy settings. Ensure that you are visible to fans without providing too much public access to your information. Use multiple forms of verification if at all possible.
It is also important to keep your passwords complex to reduce the possibility of your social media accounts being hacked. Ensure that each social network has a different password. While this may seem like a pain, it is crucial for keeping your social media profiles safe.
What methods do you use to keep yourself safe when promoting your music online? Do you have any thoughts on what was said above? Leave us a comment and let us know your tips!
Author Bio: Caroline is a social media guru who is passionate about music. Using her knowledge of online marketing, she wants to help her favourite indie artists protect their music online.